Meet the New Faces at MadisonAV: Grant Embury and Mikael Sandstrom (2026)

Industry Veterans Join MadisonAV: A Fresh Perspective on Audio Excellence

The world of audio technology is buzzing with excitement as MadisonAV welcomes two industry veterans, Grant Embury and Mikael Sandstrom, to their team. This move is not just a routine hiring, but a strategic acquisition of talent that promises to elevate the company's standing in the performance audio and collaboration technology sectors.

Grant Embury: A Career Built on Empathy and Experience

Grant Embury's journey is a testament to the power of hands-on experience. With nearly two decades of diverse industry exposure, he brings a unique understanding of the audio landscape. From his early days at the console to his recent stint in sales, Grant has walked the walk and talked the talk. This is what makes him an invaluable asset: his ability to empathize with the needs of touring crews, rental houses, and production teams. Personally, I believe this is a game-changer for MadisonAV. By having someone who has 'been there, done that', the company gains a level of credibility that is hard to match. It's like having a chef who knows the kitchen inside out, ensuring every dish is prepared to perfection.

His role as National Performance Audio Sales & Business Development is not just about selling products; it's about building relationships and delivering solutions. With his extensive network and technical prowess, Grant is poised to create a pipeline of major projects, transforming the audio experience across Australia. This is a man who understands the nuances of the industry, and that's a rare and valuable skill.

Mikael Sandstrom: Championing Accessibility and Collaboration

Mikael Sandstrom, on the other hand, brings a different yet equally compelling skill set to the table. His passion for assistive listening and collaboration technology is evident in his impressive track record. As a champion of Auracast and hearing augmentation solutions, he has dedicated himself to improving accessibility in courtrooms, classrooms, and corporate spaces. This is a man who truly understands the impact of technology on human connection and inclusivity.

What I find particularly fascinating about Mikael is his ability to bridge the gap between technology and its real-world application. His experience in managing brands like AVer and Yamaha UC has given him a unique perspective on how technology shapes our meeting and learning spaces. It's not just about selling products; it's about creating environments that foster collaboration and accessibility. This is a detail that often gets overlooked, but it's crucial for long-term success in the industry.

The Bigger Picture: A Synergistic Future

The addition of Grant and Mikael to the MadisonAV team is more than just a personnel change; it's a strategic move towards a more comprehensive and competitive offering. Their combined expertise in performance audio, accessibility, and collaboration positions MadisonAV to deliver holistic solutions. This is a company that is not just selling products, but is crafting experiences and fostering connections.

In my opinion, this is a trend we will see more of in the industry. As technology becomes increasingly sophisticated, companies will seek individuals with diverse skill sets and real-world experience. It's no longer enough to have technical prowess; you need to understand the human element, the emotional connection, and the practical application. Grant and Mikael embody this new breed of industry professionals, and their impact on MadisonAV will be one to watch.

Meet the New Faces at MadisonAV: Grant Embury and Mikael Sandstrom (2026)

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